97EX is an online digital asset trading platform, registered and headquartered in Wyoming, USA. The platform claims to offer services such as cryptocurrency, spot trading, futures, over-the-counter (OTC) trading, and leveraged trading. It supports multi-language interfaces and mobile operations, providing asset trading and account management features to global users.
Registration and Regulatory Information
According to the United States Financial Crimes Enforcement Network (FinCEN), 97EX's operating entity is JIUQI LIMITED, with registration number 31000295176878 and registered address at 1908 Thomes Ave Ste 12018, Cheyenne, WY 82001, USA.
The company is registered with FinCEN for business types including Dealer in Foreign Exchange, Money Transmitter, check cashing, and travelers' checks issuance, but does not cover cryptocurrency or asset trading-related businesses.
It is noteworthy that FinCEN documents clearly state that FinCEN does not endorse or approve any company registered as an MSB, and any claim of "FinCEN approval" is misleading.
Additionally, in the U.S. Securities and Exchange Commission (SEC) database, there are no registration records for 97EX or its registered entity JIUQI LIMITED. This indicates that the platform has not acquired formal authorization for conducting securities or digital asset-related businesses in the U.S.
Domain Registration and Website Information
According to Whois query results, 97EX is currently associated with two main website domains: 97.com and ex9797.com.
- 97.com was registered on March 15, 1996 with the registrar Network Solutions, LLC, with the latest update on May 13, 2025.
Although this domain has a long history, it has only been actively used as 97EX's official website and trading portal in the past two years based on the frequency of updates and page content changes. - ex9797.com was registered on February 26, 2025 with the registrar NameCheap, Inc., using privacy protection services (Withheld for Privacy ehf, Iceland), and is in client transfer prohibited status.
Based on the registration time and page structure, this site is primarily for brand promotion and traffic direction in the Chinese market, serving as an affiliate promotion site recently activated by 97EX.
According to Wayback Machine records:
- The main domain 97.com has been saved 182 times from April 22, 1998 to September 7, 2025. Snapshots show it was active in the early 2000s, dormant around 2010, revived from 2015-2018, and inactive again until relaunching in 2024.
This suggests that while the domain has existed for a long time, its association with the 97EX brand is newly established in the past two years. - The promotional domain ex9797.com has only had 2 snapshot records since registration, appearing on February 27, 2025, indicating it is newly created, with content still under development and promotion.
Trading Products
97EX claims to offer the following services:
- Cryptocurrency and Spot Trading: Offers spot trading services for mainstream and some innovative currencies, supporting token exchange and various order types.
- Contracts and High Leverage: Offers perpetual and leverage contract products, with funding rates dynamically adjusted to market conditions.
- Stocks and OTC: Claims to participate in stock and OTC trading, supporting fiat and digital asset exchanges.
- Custody and Lending: Provides fund custody and lending services, facilitating asset management and income operations for users.
Trading Platform
97EX utilizes a self-developed trading system that supports web-based and mobile operations, offering a multilingual interface. The platform claims to feature "Security, Efficiency, and Convenience" as its core attributes, with system functionalities including candlestick charts, depth charts, order books, matching records, risk control parameters, and simulation trading features.
Account Types and Fees
97EX categorizes users into different account levels with associated fee rates:
- Spot Trading: Standard user fee is 0.1%, VIP is 0.08%, and top-tier VIP is 0.05%.
- Contract Trading: Opening and closing positions are both 0.05%, with funding rates dynamically adjusted to market conditions.
- Withdrawal Fees: Charged based on the cryptocurrency, according to real-time platform data.
- Discount Mechanism: Discounts are offered for platform token payments, with VIP and promotional coupon offers combinable to reduce costs further.
The platform adopts a tiered fee structure, providing cost differentiation for users with varying levels of trading activity.
Deposits and Withdrawals
97EX advertises support for various deposit methods, including bank cards, e-wallets, and cryptocurrencies, while claiming traceable fund flows and disclosing certain hot wallet addresses, with specifics available on their website.
Agency Policy
The platform has a multi-level agency system offering commission rewards through promotion:
- Basic agent (monthly trading volume ≥ $100,000) → 30% commission
- Intermediate agent (monthly trading volume ≥ $500,000) → 35% commission
- Advanced agent (monthly trading volume ≥ $1,000,000) → 40% commission
- VIP agent (monthly trading volume ≥ $5,000,000) → 45% commission
Agents can obtain promotional privileges through registration, identity verification, application submission, and review. Commissions are settled daily and can be withdrawn once the threshold is reached, with the platform providing exclusive links, materials, and customer service support.
Educational Resources
The 97EX website has an educational module that covers cryptocurrency basics, blockchain principles, leverage and contract trading, deposit processes, and agency tutorials, aiming to offer systematic learning and trading guidance to users.
Contact Information
- Partnerships: [email protected]
- Operational Support: [email protected]
- Business Cooperation: [email protected]
- User Support: [email protected]
The platform claims to provide 24/7 technical support and multi-channel responsive services.
Social Media
97EX claims to have accounts on platforms like YouTube, Medium, Twitter, Instagram, Telegram, Discord, Facebook, and Luffa.
However, apart from Telegram, the other social media accounts have little to no updates or meaningful presence, with some remaining inactive.
Brand Exposure
97EX claims to be an official sponsor of the Web3 cruise event and collaborates with STEPC to expand brand influence.
This event aims to enhance brand visibility and participation in the blockchain ecosystem through Web3-themed exhibitions and community exchanges.
Corporate Team
97EX displays a roster of its corporate team on their website, covering management, technical, and marketing roles:
- PEI-YU HSIEH (Chief Executive Officer, CEO)
- Jenny Song (Company Secretary)
- Kazuya Suzuki (Operations Manager)
- Yassin Swedan (Business Manager)
- Alberto Del Rio (Blockchain Network Engineer)
- Anna Malikadova (Ecosystem Development Manager)
- Luis Feng (Marketing Manager)
Website Traffic
According to Semrush data, the monthly visits to 97EX's two domains are 0, indicating extremely low overall platform exposure and user reach. This suggests its online influence is limited, and its user base has yet to develop significantly.
Website Interface Logic
The registration process on 97EX's website is relatively simple, but its navigation design has significant shortcomings. The menu structure is minimal, with unclear categorization, leading users to easily lose their way while browsing or registering. Some page links are unstable, and the registration entry logic is not intuitive. The overall structure is flat, lacking a clear "Home—Account—Trading—Help Center" pathway guide, making the first-time user experience somewhat confusing. Compared to the hierarchical navigation structure commonly used by mainstream trading platforms, 97EX's interface logic still requires further optimization to enhance interaction efficiency and continuity.
Evaluation of Educational Resources
97EX's educational module contains basic content, covering topics such as introductory trading, leverage usage, and agency systems, with clear text expressions suitable for beginners. However, the teaching format primarily relies on text, lacking visual aids like charts and videos, limiting interactive content. The educational materials' update frequency is low, and they lack practical examples or market data references, making them more suitable as entry-level guidance rather than systematic training resources.
Social Media Performance
97EX has accounts on multiple social media platforms, but most remain low in activity. Except for the Telegram channel, the other platforms have not seen new updates in a long time, resulting in low community interaction with almost no user comments or responses. The overall community atmosphere is quite lackluster, lacking event planning and interactive content, making it difficult to form user community cohesion and support brand trust building.
Customer Support and Service Quality
The platform provides email as the primary customer support channel but lacks an online instant chat feature. Email response time is typically between 24 to 48 hours, with moderate processing efficiency. Customer service can provide basic guidance, but responses to inquiries involving fund delays, API interfaces, or technical issues are often inadequate, frequently ending with transferring to "higher departments for review." Overall, the customer service system is traditional, with limited service coverage.
Completeness of Information Disclosure
The 97EX website provides fairly complete legal documents, including the "Terms of Service," "Privacy Policy," and "Risk Disclosure Statement," which users can directly access and review. These documents cover key points on account management, security protection, and fund risk in content expression, with clear text and standardized structure, reflecting a certain level of compliance awareness. Additionally, the platform discloses its registration and regulatory filing information, providing basic transparency for users.
Platform Authenticity Self-Check
Regulatory Information Verification (SEC)
① Visit the U.S. Securities and Exchange Commission (SEC) website
② Enter the company name "97EX"
③ Compare the Form D/Reg D document information.
Regulatory Information Verification (FinCEN)
① Visit the U.S. Financial Crimes Enforcement Network (FinCEN) website
② Enter the company name "97EX"
③ Compare the registration records and company name.
Using Whois to Evaluate Domain Age
- Go to the whois.com website
- Enter the domain 97.com in the search box
- Find the "registration date" or "creation date"
- Calculate the domain registration age.
Although the domain has a long history, the platform's actual association with the domain is relatively recent, indicating that the current website operation belongs to the "new use of an old domain" type. When evaluating, users should still use the actual content and operating entity as the basis for judgment.
Information Users Should Be Cautious About
- The website navigation structure is confusing, leading to possible disorientation during first-time registration or trading.
- Educational content is single-format, lacking multimedia aids, making the learning experience rather monotonous.
- Social media updates are delayed, with a community lacking interaction, making real-time support hard to obtain.
- Customer service response speed is average, with no online chat function, limiting problem-solving efficiency.
- FinCEN registration is merely a filing and does not imply licensed regulation; users should still independently verify the platform's credentials.
TraderKnows Dual Verification Form for Regulatory Registration
Summary
Pros
- Information Disclosure is Relatively Comprehensive: The website provides clear terms of service, privacy policy, and risk statements, with transparent basic compliance information.
- Educational Resources Cover Basic Areas: Provides entry-level learning modules with clear content, suitable for beginners to understand trading basics.
- Customer Support Channels are Standard: Offers multiple email support and clearly defined contact points to meet general consultation needs.
- Regulatory Filing is Verifiable: Completed MSB registration with the United States Financial Crimes Enforcement Network (FinCEN), indicating a degree of filing compliance.
- Website Domain Has a Long History: The main domain was registered early, technically ensuring strong stability.
Cons
- Website Navigation Structure is Confusing: The interface design is not intuitive, making it easy for users to lose direction during operations.
- Educational Form is Single: The teaching content lacks charts, videos, and interactive tools, making the learning experience uneventful.
- Low Social Activity: There is almost no community interaction, with a lack of brand cohesion and a user feedback mechanism.
- Customer Service Response is Slow: Missing online instant service, the email response time is long, and problem-solving efficiency is average.
- Regulation Scope is Limited: Holding MSB registration is limited to traditional financial services, not licensing for crypto assets or investment regulation.
Overall, 97EX shows some compliance awareness and educational groundwork, making it suitable for users interested in basic trading to start with. However, there is still significant room for improvement in user experience, community engagement, and customer support. Investors looking for high interactivity and strong regulatory assurance should adequately verify and assess risks before using.
Disclaimer: This content is based on public information and platform test experience, and actual results may vary depending on the market environment.
